Asana vs Rocketlane: The Best Project Management Platform in 2024

Asana and Rocketlane are both project management platforms with unique features. Compare them to determine the best fit for your business in 2024.


February 12, 2024

Table of Contents

    Asana and Rocketlane are project management software that helps project teams get work done. Asana helps you make tasks and due dates so people know what to do. Rocketlane also makes tasks, but it has extra features to help when you are setting up new customers. 

    This article looks at both software to show the differences. It talks about what each app can do, how easy they are to use, how much they cost, and which one is better for business teams in 2023. 

    We want to help you pick the right project app for your company's needs.

    Key Differences in Features

    Asana and Rocketlane have some important differences in their features that teams should understand.

    Asana offers many tools to manage projects and tasks, like:

    • Tasks
    • Subtasks
    • Dependencies between tasks
    • Milestones

    These features help you plan and organize work.

    Rocketlane has more specific features for helping onboard new customers:

    • Customer profiles
    • Success plans
    • Health scores

    Health scores show how well a customer onboarding is going.

    Asana connects with many other software, like:

    • Slack
    • Dropbox
    • Zapier

    Rocketlane focuses on deep connections with:

    • CRMs
    • Help desk tools
    • Payment systems

    This helps teams share data.

    Asana does not have built-in reporting.

    Rocketlane has 15+ reports to understand the customer journey.

    The table below compares some key differences between Asana and Rocketlane:

    User Interface and Ease of Use Comparison

    Asana has a simple and easy user interface. It focuses on kanban boards, list views, and calendars to organize work. These make it easy to see tasks and projects.

    Rocketlane combines Kanban workflow boards with an interface like a CRM (customer relationship manager). CRMs help manage customer data. This specialized interface is built for complex customer onboarding.

    Asana lets you customize dashboards how you want. Rocketlane has preset onboarding templates to follow.

    Asana may take more learning for less tech-savvy people. Rocketlane focuses on ease of use. It has features like one-click handoffs. These instantly assign tasks to teammates. It also uses playbook templates. These have premade workflows to follow.

    The Asana interface works well if your team just needs basic project help. But Rocketlane's interface works better if you need to coordinate customer onboarding. Its templates help teams work together better.

    Administration, Support, and Adoption

    • Asana lets you organize users, projects, and workspaces. You can customize what people can see and do. Rocketlane has more advanced settings to control access.
    • Asana gives email and chat help during weekday work hours. Rocketlane provides 24/7 email and chat help. They have plans to fit different needs.
    • Asana may need more training if teams haven't used project tools before. Rocketlane is made to onboard customers out of the box.
    • Asana has free and paid plans. More features come with paid versions. Rocketlane only has paid plans, but the features are just for customer onboarding.
    • Asana lets you handle projects well. But Rocketlane is tailored to handle customer onboarding specifically. This means less setup work.
    • Asana works better for simpler needs. Teams can start using it faster. Rocketlane costs more but has better support and reporting.
    • For complex customer onboarding with many people and roles, Rocketlane saves time. Teams don't have to build workflows from scratch.

    Security, Compliance, and Data Protection

    Asana and Rocketlane both take security and privacy very seriously to keep your data safe.

    Asana has something called SOC 2 Type 2 certification. This means a trusted third party checked that Asana takes the right steps to secure data. Asana also has ISO 27001 certification. 

    This also means an outside company checked that Asana follows security best practices. Finally, Asana supports GDPR. GDPR is a law that gives users more control over their private information.

    Rocketlane has SOC 2 Type 2 and ISO 27001 certifications too. So like Asana, Rocketlane passed independent security checks. However, Rocketlane does not list GDPR compliance yet.

    When it comes to where your data is stored, Asana uses data centers in the United States. Rocketlane uses centers in both the U.S. and Europe. Storing data in more places helps keep it safer.

    Both Asana and Rocketlane encrypt data that is sent over the internet. They also encrypt stored data that is not being used. Encryption helps keep data more private and secure.

    So in summary, Asana and Rocketlane take big steps to keep your data safe and meet privacy rules. Asana seems to have a few more security-related certificates. But Rocketlane also follows very high standards. Both companies check the right boxes for most business security needs.

    Asana costs less money for basic project management. Their lowest plan starts at $10.99 per month for each person using it. This plan lets up to 15 people use Asana.

    Rocketlane costs more money but has more features to help you with onboarding new customers. Their lowest price is $15 per month for each person. Rocketlane does not offer a free plan.

    With Asana, you pay extra for things like:

    • Getting help from their support team quickly
    • Adding more storage space
    • Making your data more secure

    Rocketlane includes all of that in its standard pricing.

    If you only need simple tools to manage projects, Asana gives you a lot for your money. Their low price makes it a really good value.

    But if you need to carefully guide new customers through onboarding, Rocketlane is worth paying more. Their special tools for onboarding save your team time and effort. And their support team is always ready to help you.

    So Asana is best for basic task management on a tight budget. Rocketlane costs more but was designed just for customer onboarding. Its price tag pays for support, reporting, and tools tailored to onboarding that Asana lacks.

    Finding the Right Fit for Your Business

    While both Asana and Rocketlane offer valuable features for project management, they may not fully address the specific needs of customer-centric workflows. When it comes to seamlessly managing customer projects, fostering effective collaboration, and gaining in-depth insights for continuous improvement, CogniSaaS stands out as the superior choice.

    Here's why CogniSaaS surpasses the limitations of Asana and Rocketlane:

    Unmatched Flexibility: 

    CogniSaaS adapts to your unique customer project needs, offering customizable workflows, task management options, and reporting capabilities.

    Enhanced Collaboration: 

    Foster seamless communication and real-time visibility between your team and clients through centralized collaboration tools and intuitive interfaces.

    Actionable Insights: 

    Gain valuable data-driven insights through advanced reporting and analytics, allowing you to optimize project performance and ensure successful customer outcomes.

    Scalability and Security: 

    CogniSaaS scales effortlessly with your growing team and prioritizes data security, ensuring peace of mind as you manage critical customer projects.

    Ready to experience the difference? Explore CogniSaaS today and discover how our comprehensive customer project management solution empowers you to deliver exceptional results for your clients.

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