Why has customer-centricity become so important in scaling a business?
As a result of the current global situation, it is given that in the next few weeks/months enterprise clients worldwide will redefine their business priorities for their software vendors in different ways as appropriate for their organization and/or industry situation.
For customer-centric B2B SaaS providers this poses a multi-dimensional problem – when there are hundreds of enterprise clients, with each client having N number of use cases, and each use case depending on multiple product features – how to ensure in a scalable way that the product roadmap priorities are aligned with diverse and evolving business priorities of all these clients in different stages of customer journey across different verticals?
Addressing this challenge at scale will require an org level ‘single source of truth’ platform to address a number of ‘customer-centric’ questions (with click of a button), for example:
CogniSaaS is helping B2B SaaS companies attain customer centricity at scale, and continue to be more aligned with their clients’ business priorities, especially in such difficult times.