Enterprise SaaS companies struggle to provide a faster time to value to their customers because they rely on silos of legacy project management tools for their customer onboarding. As every customer goes through different phases of a customer lifecycle, the entire organization must view the customer onboarding process holistically.
A 360-degree approach is critical for successful customer onboarding with the involvement of multiple stakeholders in the onboarding process (customer success, product management, customer support, marketing); a single source of truth platform that addresses the customer business objectives has become the need of the hour.
Choosing the right tool for onboarding customers is critical for B2B SaaS companies.
Let us dive deep and understand why choosing a legacy project management tool is not the right option for onboarding your customer.
Project management tools have a lot of fancy features that assist you in planning and visualizing tasks. However, making visually appealing plans is not the end of the process; someone must accomplish those responsibilities for the project to be successful.
You need a proper tracking system to track the project's progress and ensure that team members are making progress and submitting their deliverables on time. It also helps you to address creeping issues before they become an issue and cause a delay in go-live.
Project management tools don't cover all the requirements essential for your projects and customer onboarding, which concludes you require additional tools to cover gaps.
Maintaining multiple expensive tools can be time-consuming and result in errors or mismatched data, spending a lot of time just trying to link up and track everything, then updating your software, solving bugs with multiple help desks, etc.
With the requirement of additional silos of tools, sometimes it's hard to Link up with other tools like MS-word, excel, slides, or similar. Most B2B SaaS enterprises must maintain silos of tools and keep an eye on their abilities to link with their existing Project Management tools, like databases, communication links, and syncing capabilities, which are essential for customer onboarding.
Project management tools do not provide features-specific templates and tasks for your market segment. There is no proper workflow management on legacy project management tools considering your customer onboarding needs.
Silos of tools are expensive and difficult to maintain; having a unified customer data platform as your one-stop solution to all your customer onboarding requirements is cheaper than combining overall solutions from multiple providers.
Most project management tools support multiple users and are typically integrated into the infrastructure of a business using a cloud solution, which means that all employees, customers, and other stakeholders involved in a particular project often have access to sensitive data.
However, while multi-user access has collaborative benefits, access to internal communication might confuse customers and their stakeholders, which we obviously wouldn't want. It is crucial to avoid unauthorized viewing of sensitive project data and maintain access control under strict supervision.
Now that we have seen how CogniSaaS helps its customers achieve value delivery for their customers and why project management tools are not fit for your customer onboarding needs.
Let us understand the difference between CogniSaaS and a legacy project management tool.
CogniSaaS provides a one-click view of the BRAG status of all clients, projects, tasks, and use cases and the level of value delivery. It also gives you a timeline for deliverables as well as status alerts with client health scores to help you stay ahead of your customers and help them achieve their ideal outcomes through an exceptional onboarding experience.
CogniSaaS allows you to clearly define and track which module/use case is required for which customers, as well as module-specific RAG status for implementation. It also gives you various view options with cognitive data showcasing the accountability status of your resources at the project and client levels. With project templates for different segments of customers and use case templates for module-wise tracking of business outcomes, you can automate customer onboarding.
CogniSaaS provides a one-click revenue impact dashboard with system-generated actionable insights, product roadmap prioritization, and implementation tasks that enable faster revenue recognition of Live ARR, as well as automated adjustments of forecasted dates in the event of go-live delays.
CogniSaaS has made cross-functional team collaborations seamless with a single source of truth among Sales, Implementation, Product, and CS teams for tracking good-fit and bad-fit customers right from the pre-sales stage. It provides you with a one-click calculation of the RAG statuses of the customer, project, uses case or module, and task with no human intervention. Also, you can track dependencies with the product and tech teams in a single place with bi-directional integration with JIRA.
Now that you understand the difference between what benefits CogniSaaS has to offer your organization and what a legacy project management tool doesn't.
Let's see if CogniSaaS is the right fit according to your specific customer onboarding needs.
CogniSaaS is a perfect fit for any and every enterprise SaaS company that handles implementations for their products regularly.
CogniSaaS is the right fit for your business if your onboarding/implementation teams are struggling to answer the following "customer-centric" questions:
CogniSaaS provides you with a customer-centric onboarding and implementation platform that helps to drive faster value delivery and achieve customer-centricity at an organizational level.
If your team is having difficulty with customer onboarding and delivering value, you are welcome to try CogniSaaS for free for 14 days.
Our customer success expert will provide your organization with a customized evaluation report that includes recommendations for faster time-to-value, which is crucial during onboarding.